CSBA Workshop: Harnessing Technologies for the Sustainable Business

July 15, 2009
3–5pm

IIT Stuart School of Business
565 W Adams  Room 403
Chicago,  IL 60661

Topic

Social Media & Search Engine Optimization

How can you further increase your company’s effectiveness and raise its profile through the web?

In this highly interactive workshop on Social Media and Search Engine Optimization (SEO):

• Learn cost-free and advanced techniques to organically increase web presence.
• See demonstrations on making your website more search engine friendly.
• Explore common objectives of social media campaigns and the outlets used to achieve them.
• Jumpstart a social media strategy integrated with your current business priorities.
• Bring your laptop and implement strategies in real time!
• Familiarize yourself with the techniques and features that effectively create loyal customer communities, accelerate sales, and promote business longevity.

***Pre-Registration Required***

Presenters:
Chris Campbell
SEO Specialist, Lakeshore Branding & CEO, GreenWerks
As owner of GreenWerks and a SEO expert, Chris specializes in tips for sustainable and local businesses.

Erica Grigg
Carbon Outreach
Erica Grigg has consulted sustainability-focused businesses and organizations on social media communications internationally since 2008. Erica has co-created communications strategies for the Chicagoland Green Collar Jobs Initiative (@GreenCollarJobs), Terracom PR (@TerracomChicago), ClimateChangeCorp.com [London] and 2gether08 [London-based TED-style unConference].

Erica blogs regularly on Twitter, Facebook and other tools for sustainability communications at Carbon Outreach, including statistics on social media and communications trends. Mashable also recently recommended following Erica on Twitter (@carbonOutreach). Erica is also a British Council Low Carbon Futures Europe UK Advocate (2008-2009); Fellow at the Royal Society of Manufacturing and Arts (2009) and member of NetSquared Chicago and Social Media Club London. In 2008, Erica completed her MA at University College London, focused on the Knowledge-based Economy in Russia. In 2006, Erica completed her BA at DePaul University in International Studies. You can chat with Erica via Skype (carbonoutreach) or Friend her Facebook, LinkedIn or FriendFeed accounts.

Peter Nicholson
Executive & Creative Director, Foresight Design Initiative
Broadly knowledgeable on sustainability issues, Peter leads a multifaceted career focused on the creative pursuit of greater social, environmental and economic sustainability. He consults on and undertakes innovative sustainable design projects for a diversity of clients, including government agencies, institutional nonprofits, and diverse businesses. Considered a highly adept discussion facilitator, he hosts Foresight’s bimonthly Green Drinks panels and is in regular demand as a guest speaker, moderator and educator. Peter is dedicated to the education of the next generation of sustainability-minded leaders and regularly mentors interns as well as teaches the organization’s Urban Sustainable Design Studio.

Cost(s)

$45 for CSBA members, $90 for non-members

Ages

All ages

Contact

admin@foresightdesign.org
(773) 271-1990

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